Pricing

One price. Every device.

One subscription covers iPhone, Apple Watch and Mac. Unlimited thoughts, unlimited questions, no AI credit limits.

Weekly

$1.99USD / week

“Weeks of memories for less than a latte.” Cancel any time from your Apple ID settings.

Save 23%

Yearly

$79.99USD / year

About $1.54 a week. The same unlimited plan, billed once a year.

Prices in US dollars. The App Store shows the price in your local currency before you subscribe.

Unlimited thoughtsVoice or text, as many as you like, as long as you like.

Unlimited questionsAsk about anything you’ve said.

iPhone, Apple Watch and MacOne subscription, every device, always in sync.

Lists and remindersMade and updated from plain words.

Export any timeYour thoughts and lists as CSV files, whenever you want them.

Private by designNever sold, never used for ads. See Privacy.

Subscribe inside the app

Is there a free plan?

No. Thoughts is a paid app with no free tier and no ads. That’s how we keep it private and keep the AI unlimited.

How does billing work?

You subscribe through the App Store with your Apple ID. Apple bills you, and the subscription renews automatically at the end of each period unless you cancel at least 24 hours before it ends. We never see your card details.

How do I cancel?

Open Settings on your iPhone, tap your name, then Subscriptions, then Thoughts. Or go to apps.apple.com/account/subscriptions. You keep access until the end of the period you’ve paid for.

What happens to my thoughts if I stop paying?

They stay yours. You can still export everything you’ve saved as CSV files, and reminders you already set still fire. You just can’t add, read or search thoughts in the app until you subscribe again.

Can I switch between weekly and yearly?

Yes, from the same Subscriptions screen. Moving to yearly takes effect straight away, with Apple crediting your unused weekly time. Moving to weekly takes effect when your year ends.

Payment is charged to your Apple ID at confirmation of purchase. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the current period, and your account is charged for renewal within 24 hours of that. Manage or cancel subscriptions in your App Store account settings. Prices may vary by country and may include local taxes. See our Terms of Service and Privacy Policy.